How to generate business leads through social media marketing

Social Media Marketing is the another most effective method of internet marketing. In social media marketing we advertise our website in different social networks like facebook, twitter, forums and bookmarking sites. In this method of marketing social channels plays a big role and if we will properly market or promote our website in these channels then we can generate some genuine business leads through it. In social media marketing we mainly concentrate on following parts:

(1) Social Bookmarking: I think that everyone will know the meaning of social bookmarking. It is use share our favorite website with the world. But only sharing is not enough is social bookmarking. If we want to generate leads from social bookmarking then we have to bookmark our website in proper categories and we have to use effective title in our bookmarking. So that user like to to click on our link. We also have to follow other use so, that they follow us back. If we will not follow other users the our bookmarking is worthless.

(2) Social networking websites: In internet marketing, the boom of social networking website is increasing. Plenty of companies are marketing his website on facebook and twitter. For generating business leads from facebook we have to keep following things in our mind:-

• Our facebook page would look professional.
• Use proper cover image and logo on your facebook page 
• Use facebook like box on website. So, that visitors will see it. It increases the likes our facebook page and send genuine users to it.
• Share useful information on your page everyday and also share the image of products. 

If you will properly follow these points then you can also generate some genuine business leads from facebook.

(3) Forum Posting: Forum posting is also a method of marketing the website globally. In forum posting we discuss on different topics and share our website links in signature. It increase the traffic of our website.But for getting better results we have to use relevant forums for marketing . For example if we are promoting a food website then we have to use health or food related forums for it. I know that it is difficult to find such forums and to make a marketing in such forums is very difficult task because they do not allow us to do marketing in his forums.But for getting quality results we have to work on the relevant forums.

(4) Image sharing: Image sharing also helps in promotion. Through image sharing we can share our products images with the world. We can use flickr, facebook and picasa website for image sharing.These website can provide us good result.

If you will concentrate on these 4 methods and properly follow the mentioned guidelines then you can definitely generate business leads from social media marketing

Top ten points which every webmaster have to keep in mind while making the promotion of any website

1. A website must be user friendly so that user can easily go from one page to another.The page loading timing of the website must be good.

2. Always use unique content in website and content must be useful for the users.

3. Always choose the right keyword for a website. Keyword must be related to your services and high searchable on the net.

4. Always link the keyword with th right page. For example If you are using "silk bed sheet" keyword in your signature then you have to bind this keyword with silk bed sheet page. This will improve the bounce rate and increases the chances of business conversion.

5. Avoid keyword stuffing and always use maximum 50-60 character in the title tag of your web pages.

6. If possible then use enquiry form on the front page of your website

7. Always target the right area for promotion. If you want to promote your website in UK region then use UK forums , directories and website for this.

8. Try to optimize the every page of the website. It will increase the traffic of website.

9. Never use any type of hidden link or text in the website.

10. Social networks like facebook twitter and social bookmarking programs like stumbleupon, technorati are helpful in the promotion process. So, try to maximize its uses.

Google Places and its benefits

Google Places is the service of google which provide local business listing facility. Through Google Places we can advertise our website in particular city. Google places is the good alternate of paper directories. The one thing which I like in this service is that it is totally free we do not have to pay single amount for adding our listing in Google Places. If we properly optimize our Google place page then our website will soon appears on the first page of Google.

Below you see the example of Google places. The listing which you have seen in the circle is Google Place listing. When someone search for advertising agency in new delhi then your website will shows in Google places local listing of new delhi advertising agency. If your listing is properly optimized then it will appear on the first page like below websites.

Following are the main benefits of Google Places:

1. Google place is the good way of online advertising. Through this we can advertise website in our local city.

2. Google Place is totally free.

3. It is the good choice of marketing for the new website owners . Through this new website can gain quality traffic on his website without paying anything.

4. In Google Places listing we can display important information of our company like  physical mailing address, your phone number, website name, working hours, company description, payment options etc.

5. Mobile phone and Iphone users can easily find our listing

6. It attached with the Google Map so its easy for the user to find our location.

Tips to convert website visitors in to clients

Internet Marketing is a way to promote or advertise the business through the medium of internet. Now a days the boom of internet marketing is increasing day by day. Plenty of companies are using this marketing technique to increase its business sales.

For internet marketing first of all we need a online identity or a webpage of our company which contains all the requirement information about our company like our services, about us, contact us etc.And for this we need to design our company website but only website design not provide us benefit in business we also have to promote it online through the medium of internet marketing. There are several methods of internet marketing like SEO, PPC, SEM , SMO, SMM. Different companies use different methods for his business promotion. All the methods sends visitors to our website. These methods helps in showing our business in front of plenty of peoples.

For getting benefits from these advertising methods and our advertising campaign we have to convert the visitors in to regular clients.Suppose If our website is getting 60 visits per day then it is not compulsory that all the 60 users will call us for enquiry and convert in to clients. It depends on the user thinking . If it finds our website useful for him and If our services or price quotes succeed in grabbing his attention then there will be a chance of business conversion.

In my opinion we have to keep in mind following things for converting the visitor in to clients.

• Front page of the website must be attractive and catchy.
• Website loading time would be fast.
• Website must be user friendly.
• For better result we have to target the right area.Suppose If we want to promote our website in UK then we have to target UK market only not USA or India.
• Complete description of product with photograph.
• Online shopping cart system.
• Online chatting facility with sales department.
• Enquiry form facility.
• Always try to show your website better than your competitor. For this try to offer some discount on your product.
• Show the testimonial and your clientele list in your website .
• Always ask the user for feedback.

Importance of traffic exchange programs

We all know that traffic plays  a important role in the success of any website and business.Search engines also gives important to those websites which has getting higher traffic.High amount of traffic help us in gaining good PR and SERP.

That's why plenty of peoples uses different marketing techniques for getting traffic on his website like SEO, PPC, SEM and SMO etc.

Traffic exchange program is also the one way of grabing the attention of the user towars the website.Traffic exchange programs helps in improving the alexa ranking and page rank of the webiste.Now a days plenty of website provides traffic exchnage services. Traffic exchange programs runs on credit system means In traffic exchange program we earn credit by visiting the website of other members and we can return visit on our website by using our credit.

For example:

If we get 1 point by visiting one website then we can earn 20 points by using visiting 20 websites and we can use our credit points for getitng visitors on our website.

Some traffic exchange programs send unique visitors and some send repeated visitors.

In my opinion traffix exchange programs is the good choice for those peoples who just started his website and using Affiliate programs on it. We all know that affiliate programs demands huge traffic and we can not earn good income from it without getting decent traffic.

So, In this case we can use traffic exchange programs for maximizing our affiliate marketing commission but we have to make some precautions while using traffic exchange programs because sometimes traffic exchnage programs increases the bounce rate of the website which is harmful for our business.

So here I only have to say that traffic exchange program is the good way of getting traffic but we have to take some precautions while using it

(Always keep in mind that traffic exchange programs are not only used to improve the traffic and alexa ranking of website. According to my experience traffic exchange programs do not generate any type of business sales means its conversion rate is "zero"  )

Difference between long tail keyword and short tail keyword

Long Tail Keywords:  It contains three or more words. Usually long tail keywords are less competitive than short tail keywords and we can easily attain high ranking through long tail keywords. It brings less traffic to our website but the traffic which comes from long tail keywords are very directed and there will be a higher chances of conversion.Examples of long tail keywords are  Online diet program, Advertising agency in Dubai etc


Short Tail Keywords: It contains one or two words. Short tail keywords are high competitive because the searches on these keyword are very high that's why mostly  peoples targets short tail keyword phrases.It brings large amount of traffic to our website but the conversion rate of short keyword are less.Examples of short tail keywords are Diet Program, Feng Shui, Currency Convertor etc

PPC is a costly part of Internet Marketing

PPC refers to pay per click . It is a very well- known part of internet marketing.Now a days PPC advertising technique is mostly used by the peoples. In PPC advertising search engines show our ads in sponsored links.

But In my opinion PPC advertising is a costly part of Internet Marketing. In PPC first of all we have to se our budget and per visit cost which we like to pay to the publisher and users. Suppose If we like to invest Rs2000 in a advertisement and we set per visit cost Rs10 then in this case we cab get 200 visits on our website and our website can get these 200 visits anytime means in a day, in a week or in a month also.There is no restriction and fix time limit for this. Once we get 200 visits then quikly after than our campaign is over and our ad has disabled.For re-enable the ads or to continue the advertising we have to again invest some money in it.Its depend on us that we want to continue our campaign or not.

I had seen that some people invest more than Rs50,000 per month in PPC advertising and some invest only Rs 5000- Rs10,000. Its totally depend on advertiser thinking.

PPC is related to present . It do not provides any type of benefit in future. Whenever we stop our PPC advertising then the traffic and benefit which we get from PPC advertisement quickly stops.

But In SEO If someone stop investing money in his website promotion after getting high ranking in search engines then in that case the benefit and traffic which he get from his web ranking not stops. Because his website ranking and backlinks provides him traffic in future.In SEO there no limit of traffic. We can get unlimited visits and traffic  on our website

Here I have only want to say that PPC is costly part of internet marketing and it demands continuous investment. So,If you have a high advertisement budget for advertisement then you can definitely use PPC technique.